Asia America Trade Show 2026 runs from 2 to 4 September 2026 in the Los Angeles area, United States. It is a wholesale and import trade show where US retailers, distributors and e-commerce sellers source consumer goods — general merchandise, gifts, home, fashion and tech accessories, toys and seasonal lines — largely from Asian manufacturers and exporters.
Indian business visitors need a US B-1 business visa (or a valid B-1/B-2) to attend. Apply months ahead, as interview wait times can be long. A filed application can be tracked on the US Department of State CEAC status tracker.
The event
About Asia America Trade Show 2026
The Asia America Trade Show is a business-to-business sourcing event that connects overseas manufacturers, importers and export houses with American buyers. Exhibitors are typically suppliers of general merchandise, houseware, toys, gifts, health-and-beauty accessories, phone and tech accessories, apparel accessories and convenience-store lines. Buyers are independent retailers, dollar and discount chains, wholesalers, distributors and Amazon and e-commerce sellers looking for new product and new supplier relationships.
For Indian exporters, the show is a direct route to US wholesale buyers without the cost of opening a US office. For Indian importers and retail brands, it is a place to benchmark Asian competitors and find private-label partners.
Plan the visit
Date, venue and opening hours
Los Angeles metro area
The organiser confirms the exact venue and hall on the official show website — check it before booking travel.
Opening hours are indicative. The official Asia America Trade Show website publishes the confirmed venue and daily schedule — confirm both before you book.
Across the show floor
What visitors can source
General merchandise
Houseware, kitchen, storage, hardware and convenience-store lines.
Gifts & seasonal
Novelties, party goods, decor and holiday product ranges.
Fashion accessories
Bags, jewellery, hair and apparel accessories for volume retail.
Tech & electronics accessories
Phone cases, cables, chargers, audio and small consumer electronics.
Business value
Why Indian businesses should attend
Meet US wholesale buyers in person — independent retailers, discount chains and online sellers attend specifically to place orders and open new supplier accounts. With multiple manufacturers of similar categories exhibiting together, buyers can compare specification, minimum order quantity, pricing and lead time in a single visit.
For Indian exporters, taking a stand is a low-cost way to gauge US demand for a product line before investing in a warehouse or third-party logistics. For importers and retail brands, it is a fast read on what Asian competitors are offering and at what price.
Before you fly
How to register
- 1
Pre-register online
Use the official Asia America Trade Show portal and provide your professional and company details.
- 2
Save the confirmation
Keep the registration confirmation and request an invitation letter if you need one for your visa file.
- 3
Carry business identification
Bring your passport, registration proof and company covering letter to the venue.
For Indian passport holders
US Business Visa for Asia America Trade Show 2026
Indian business visitors need a B-1 business visa (or a valid B-1/B-2) to attend a trade show in the United States. Prepare a consistent file and apply early — US visa interview wait times can run into months.
Commonly required documents
- Passport valid for at least six months
- DS-160 confirmation page
- Visa fee payment receipt
- OFC (biometrics) and consular interview appointment confirmations
- US-spec photograph (2×2 inch)
- Asia America Trade Show registration or invitation letter
- Indian employer’s covering letter and company registration proof
- Bank statements, salary slips and income-tax returns
- Evidence of ties to India and prior travel history
Registration and invitation documents support an application but do not guarantee approval. The consular officer makes the final decision.
Quick answers
Frequently asked questions
When and where is Asia America Trade Show 2026?+
It runs 2 to 4 September 2026 in the Los Angeles area of California, United States. Confirm the exact venue and hall on the official show website before booking travel.
Who can attend the Asia America Trade Show?+
It is a trade-only event. Visitors are US retailers, wholesalers, distributors, importers and e-commerce sellers; overseas manufacturers and exporters attend as exhibitors.
Do Indian business visitors need a visa?+
Yes. Indian passport holders need a US B-1 business visa (or a valid B-1/B-2) to attend a trade show in the United States.
How do I check my US visa application status?+
Track it on the US Department of State CEAC status tracker using your case or application ID. BTW Visa Services can file and follow up US B-1 visas for corporate teams.
Does expo registration guarantee visa approval?+
No. Registration and invitation documents can support the file, but the consular officer makes the final decision.
