MAGIC Las Vegas’ February 2027 edition is scheduled for 16 to 18 February 2027 at the Las Vegas Convention Center, USA. MAGIC is one of the largest fashion trade events in the United States, bringing together apparel brands, manufacturers and sourcing suppliers with retail buyers from across North America.
Indian professionals travelling to attend need a valid US visa. Business visitors apply for a B-1 (business visitor) visa: complete the DS-160, pay the fee and attend an interview at a US Embassy or Consulate in India. Interview wait times vary, so start early.
The event
About MAGIC Las Vegas February 2027
MAGIC spans finished apparel, footwear and accessories across price points, alongside a large sourcing section where manufacturers and suppliers meet brands and private-label buyers. It runs during Las Vegas Market Week alongside other trade shows, so buyers can cover multiple categories in one trip.
For Indian apparel exporters and manufacturers, MAGIC is a direct route to US retail buyers, importers and brands. For Indian buying houses, it is a way to track US assortment, pricing and trend direction for the coming seasons.
Plan the visit
Date and venue
Las Vegas Convention Center
Las Vegas, Nevada, USA
MAGIC is held twice a year, in February and August. Confirm the exact February 2027 dates, halls and opening hours on the official MAGIC website before booking travel.
Across the show floor
What visitors can explore
Apparel collections
Men's, women's and children's clothing and contemporary brands.
Fabrics & trims
Woven and knitted fabrics, denim, trims and accessories.
Sourcing & manufacturing
Private label, contract manufacturing and supply-chain services.
Trends & forecasting
Colour, material and style forecasting for upcoming seasons.
Product groups reflect the show’s published profile and can change between editions. Check the official website for the confirmed hall plan and exhibitor directory.
Business value
Why Indian businesses should attend
Meet US retail buyers and brands face-to-face, present collections and manufacturing capability, and hold sourcing conversations that are hard to progress remotely.
MAGIC also gives Indian apparel businesses a first-hand read on the US market — assortment strategy, price architecture, materials and trend direction.
Before you fly
How to register
- 1
Register online
Register as a trade visitor on the official MAGIC Las Vegas website with your professional and company details, and save your confirmation or e-badge.
- 2
Request a letter for your visa file
Where the organiser offers a visa-support or invitation-letter service for registered visitors, request it early and keep it with your application documents.
- 3
Carry business identification
Bring your passport, registration confirmation, an employer covering letter and business cards to the venue.
For Indian passport holders
US B-1 Business Visitor Visa for MAGIC Las Vegas February 2027
The United States requires Indian passport holders to hold a valid US visa. Business visitors attending a trade show apply for a B-1 (business visitor) visa: complete the DS-160 form, pay the fee, and book a visa interview at a US Embassy or Consulate in India. Interview wait times vary, so start the process well in advance.
Commonly required documents
- Passport valid at least 6 months beyond the intended stay
- DS-160 confirmation page
- Visa appointment confirmation and fee receipt
- Expo registration or invitation confirmation
- Indian employer’s covering letter stating the purpose of travel
- Company registration and financial documents
- Evidence of ties to India and funds for the trip
An invitation letter and expo registration support an application but do not guarantee approval, and processing times are not fixed. The final decision rests with the US authorities.
Quick answers
Frequently asked questions
Which visa do I need to attend MAGIC Las Vegas from India?+
Indian professionals attending for business apply for a US B-1 (business visitor) visa, unless they already hold a valid US visa that permits business activity.
Can the organiser provide a visa invitation letter?+
MAGIC commonly provides an invitation or registration letter to confirmed international attendees and exhibitors. Check the current process on the official MAGIC website.
Is MAGIC open to the general public?+
No. MAGIC is a trade-only industry event and is not open to consumers.
Does expo registration guarantee visa approval?+
No. Registration and an invitation letter support the application, but the US authorities make the final decision.
How early should I apply?+
As early as possible. B-1 visa interview wait times at US posts in India can be long, so begin the DS-160 process well ahead of the show.
